Elevate Marketing System for School Districts
The Elevate Marketing System™ is a membership-based platform dedicated to helping school districts with marketing.Â
Communications professionals and leadership can access plug-and-play designs, content, and plans. Elevate helps school leaders drive engagement, increase enrollment, and strengthen their district’s brand.​ Elevate takes the heavy lifting out through ready-to-use marketing solutions and tactics.
It's like adding an FTE to your team at a fraction of the cost.Â
The Need for Easy-to-Use Marketing Solutions
Recognizing the increasing importance of effective marketing and communications in education, a recent survey by the National School Public Relations Association (NSPRA) found that school systems typically allocate about 0.5% of their annual operating budgets to communications efforts. With that in mind, many K-12 districts struggle to communicate and promote all they offer students. And, any smaller districts having little to no on-site communications support.Â
Benefits for Leaders and Communications Professionals:
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âś… Done-for-you content that saves hours of planning and production
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âś… Customizable templates for websites, print, social media, and digital outreach
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✅ Strategies built for schools—not generic marketing advice
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âś… Professional development tailored to real-world district needs
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âś… Support that scales with your time, team size, and goals
From small rural schools to large urban districts, our resources are built to help you communicate and promote your district effectively—no matter your budget or bandwidth.Â
Explore the tools, training, and support that make school district marketing easier—and more effective—than ever.
Plug-and-Play Designs, Content, and Plans
No more heavy lifting! Customize and edit marketing and promotion plans and tactics.
Social Media & Digital
Access customizable Canva posts and designs, ads, lead magnets, and how-to videos.
Website and Landing Pages
Get ready-to-use and customizable content, structure, and landing page layouts for any platform!Â
Branding & Marketing Plans
Promote your district through ready-to-go, plug-and-play branding designs, content, and strategic plans.Â
Print & Outreach
Use pre-designed, customizable brochures, postcards, and flyers. Access customizable blurbs for newsletters and more.Â
Bonus Templates
Access a growing variety of templates and plug-and-play content. Print and digital marketing solutions for your district.
Serve as a tester!
See how the Elevate Marketing System is like adding a person to your team. Save time, implement efficiently, and build on what you're doing.Â
About Lisa and Veronica
Lisa Losasso Jackson brings 17 years of experience in school marketing, including the development and expansion of the statewide initiative, We Go Public, promoting the benefits of a PreK-12 public education. She founded School District Marketing Academy, supporting over 100 school districts. Losasso Jackson has trained school communicators through Texas School Public Relations Association (TSPRA), consulted on district-wide marketing strategies, and led the Celebrate Texas Public Schools campaign reaching 3.8M people through coordinated school district messaging.Â
Veronica V. Sopher serves as an advisor for the Elevate Marketing System. She brings more than 25 years of experience in education leadership, public relations, and marketing, helping schools build strong brands and tell their stories effectively. Veronica has led communications for multiple large school districts, served as an adviser and coach for superintendents and school PR professionals, and developed strategic media and crisis communications plans that have shaped district reputations nationwide.
