The Importance of an Editorial Calendar for Social Media

Planning out your social media content in advance can help you stay consistent with posting and allows you to see an overview of your upcoming content. Utilizing daily themes makes coming up with content ideas easier and ensures that you have a diverse mix of posts on your social media channels. 

At Go Public, we use a batching strategy to maximize efficiency. We start by finding/creating content for each category and adding it to the calendar. Then, once the content has all been added, we write all of the post copy. Lastly, we send the content to be approved if necessary. We use labels in Trello to signify which step of the process a post is in. The goal is to get all of our posts for the upcoming week or even month to have a green “ready to post” label. It’s such a great feeling to know you’re prepared with your evergreen content, and it allows you space to focus on timely posts. 

Daily Content Categories 

Monday Mo...